Control featuring Georgia

The latest launch from Selfridges' broadcasting channel Hot Air, the film explores the subject of the brands latest campaign, Strength, through the eyes of three acclaimed directors:

Selfridges' Resident Film Director Kathryn Ferguson features the skilful drumming of new music talent Georgia and her track "Move Systems", married with the powerful rhythm of an all-female dance crew. The film combines strength sonically and physically, resulting in an immersive and explosive feast for the senses.